The article is entitled, "Yahoo Video, Wherefore Art Thou?" and runs through a list of 'missing links' on Y!'s video strategy. Simply, it—the strategy, not the article—is vacant.
What frustrated me (cause it's all about me, dammit) about working at the mothership was the short-sightedness of management. There's so much emphasis to deliver reskinnings, feature-itis (cause it's cool) and visual candy to appease the higher-ups that mid-managers prioritized these action items as "product strategy." Is that wrong? No, only if the competition ain't burying you.
So, I wonder what the numbers look like after the relaunch of Y! Video? The difference in generated revenue between the previous iteration and the current hyped version should offset the cost of the multi-month project, right? (Note, it'll probably be six months until one can really know.) If management really believes in the initiative and pooling un-startup-like money and resources, I'm sure they'll have the data to back up their costly decisions. It's all about accountability, no?
Heh heh, I'm delving into m' cynical path .... but I haven't sympathy for those who make earn thrice m' take-home and aren't held accountable, because I am during every single fuckin' daily stand-up meeting ....
All information provided on this personal website
is for whimsical purposes only. The opinions expressed here
represent my own and not those of my employer (if any).