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I want m' MTV
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- I just halfheartedly watched MTV's annual movie awards. Man, MTV is the ultimate advertising platform. Hot damn, they own the fun, hip and cool similarly to how Apple has marketed its iPod and Target has extended its partnership w/ its suppliers through its bullseye. Take heed Microsoft, your Zune marketing lacks this appeal and that is part of why its music player is ultimately FAIL!
I used to rag on MTV and how it has productized music, transforming half-beat musicians into mega-rock, sexy entertainers, packaged w/ a bow and spam marketed to the masses. Like replacing sugar w/ a high fructose corn syrup. Sorta. I loved pointing m' judgmental finger at profit margins and corrupting America's youth.
Now, I'm sorta appreciating how much fun the program really is. Celebrities, happy-go-luck pop music and musical performances, all bundled into a 2-hour long fiesta of fun and laughs. Those happy beats had me boppin' m' head. Maybe it's time I put away the angry punk and melancholy tunes and listen to some happy beats =)Labels: brandmarketing, mtv, music
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Yano: "Maybe it's time I put away the angry punk and melancholy tunes and listen to some happy beats"
Wednesday, June 11, 2008 1:26:00 PM
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